Tips for holding a stall and selling your own artwork
1.Presentation is key
Have key pieces even if you are selling them for a high price display them it'll draw in customers, potential clients and contacts.
Having different levels plays a big role in making your stall visually interesting, potential customers will take more time to look than if you have everything on one level. To achieve different levels use box's of varying sizes and put them under your table cloth, if your selling canvases invest in some cheap easels I got mine from here
the works.
An easy way to add interest is to have a table cloth that stands out in the pictures below all I'm using is some curtains but they stand out from the rest of the stalls that have a plain Jane black table cloth.
Also make sure you properly label your products, people don't like to ask about prices so try not to make them ask.
Before using levels.
After using levels.
2. You don't have to spend much
(spend more on stock, less on presentation)
As I said in tip number one as a table cloth I use curtains so you don't have to go spending a tonne of money to make your table look better. You are having a stall to sell your products not the table your products are sitting on, even though good presentation is good practice don't go mad spending all your money on it until you are better established.
The scheme I take part in means I get a free table BUT this is normally not the case so pick and chose your events wisely, work like mine wouldn't do well selling at a church but would sell in Manchester or Camden. Think about your audience and where they are more likely to be, then invest in the table fee's for events in those areas. The free stall I do normally doesn't really suit my audience but it's still great for handing out business cards and promoting my business.
Instead of replacing your price tags every time get some pieces of MDF or stones which will be easy to write/draw on and paint them in blackboard paint. I used Posca pens on mine since they are liquid chalk pens they don't rub off easy but with a bit of elbow grease it should come off, if worse comes to worse you can always give them another lick of blackboard paint. These also add interest to your table.
3. Know the competition
Have someone with you to mind the stall while you go undercover and have a snoop at the competition. Try and avoid setting up near bigger stalls than your own THEY WILL pull attention away from you if you have a smaller stall. On my first stall I unknowingly set up my stall right opposite a massive stall and they drew people away from my stall all day.
Size up the competition are your products stronger than theirs? No, then don't set up next to or opposite them if you can help it.
Be friendly exchange business cards and talk to them the people at my first market were very nice and gave me loads of tips. Make friends, if the day is long and you haven't made many sales it's good to have a friend in the know to cheer you up.
4. Have plenty of business cards on hand
Better to have to many than to run out before the event is over. Be sure to offer your business cards to people some people maybe reluctant to pick them up or forget to pick one up, if they say no don't be offended business cards tend to get thrown away anyway. It's also handy to have a friend who is willing to go and give some out to get people who wouldn't otherwise check out your stall to come over and check it out.
Make your business cards eye catching, don't skimp on your business card design think of it as a miniature showcase of what you can do.
5. More lower priced items
On markets in particular lower priced items are your best sellers on the day. Have a good range of lower to mid priced items and a few higher priced items. I have a few higher priced canvases I display to draw potential customers in. People don't tend to come to markets especially to spend on stuff they wouldn't normally buy, they tend to go to them with whatever money they have on them at the time.
6. Price your items right
Remember to cover the cost of materials you use to make that product and then think about how much effort you put into making the product. Try not to price too high or too low, I originally priced my tote bags at £10 and ended up reducing them down to £7.50 which I think is a much better price and it still covers my costs and yields a nice little profit.
7. Have fun
It's always nice to have your work complemented even if you don't sell anything. Don't get upset if you don't sell anything.
8. Have a Facebook page
Having a Facebook page for my business was the best thing I ever did, I have made more sales after the markets then on the markets, by posting everything I have for sale and the prices. Also to go with this get yourself a Paypal it makes everything so much easier.
My Facebook page
https://www.facebook.com/Raelxarts
I hope these tips helped you out please comment if you have any other questions.
