Replies which came to late

I have had a lot of problems getting feedback on my portfolio, recently I've been getting replies from the practitioners I decided to contact but they have come to late.

Miss Wah took a quick look and said she loved the use of colour in my work and how the subject matter is a mix of cute and dark.

Lyn Bannister got back to me but made no real indication that she wanted to meet me at all.

Leo from Identity Printing Manchester got back to me towards the end of last week so it didn't leave me enough time to arrange anything. But I will be going to visit him regardless because I could really use his feedback.

Hopes and fears

In this blog post I will be talking about some of my hopes for what I want to achieve post degree and some of the fears I have.

Unlike some of the others on my course my aim isn’t to go into editorial illustration, instead I’m building a brand which has been the goal even before I took this degree. The course has helped me come up with new ways to do this and has also let me see what alternative paths I could have taken. It sounds like I’m just set in my ways but I can tell you I have given each avenue suggested to me plentiful consideration. I have come to the conclusion building my own brand is the best way to get to get my work to its intended audience and maintain my artistic integrity while doing so. With my style of working I can’t wait around for art directors see that my style does have a place in their publications.

 One of my hopes is that I will become a better salesperson; it’s something I will need to work on. The course has helped me build confidence in my work, now I just need to become more socially confident. One of my fears is I could set up my brand in the wrong way since I don’t know much in terms of registering a business and how small businesses are taxed. To remedy this fear I intend to take a short course in business to help me market and properly set up my brand, since I’m not going down a more traditional illustration route there are gaps in my knowledge that need to be filled.

The course has also helped me step out of my comfort zone before I would have been hesitant to email people but now I find it a lot easier and know that the skill will be necessary to contact stockists.  Due to my anxiety I would often catastrophize things like sending an email or asking someone to give me feedback on my work but through repetition it’s getting easier. This takes me onto a fear of mine I’m afraid my anxiety will get in the way of potential opportunities, there are techniques I have learned to help with my anxiety through the past few years which will hopefully help me in this regard.

Another hope of mine is that through my brand I can help de-stigmatize mental illness and work with mental health charities to help fund services for people suffering from mental illness and raise awareness of what people can do to help those who struggle with mental illness. Mental health is a subject I have often brought forth in my practice and I fully intend to continue to do that outside of university.

I think a lot of people leaving art and design courses have a fear of getting sucked into jobs not related to their preferred field, I can say that in my case I’m not scared of having to pick up a day job to support what I want to do. If anything I’m actually looking forward to having that experience. I don’t think I will ever be able to stop making work which is why I don’t feel threatened by having to do other things to get by. Being an illustrator is not a stable job which scared me a lot at the beginning but I’m not limited to just being an illustrator. With that I don’t fear failure because I will never stop trying and that’s the only true way to fail.

The fear I have had is that my direction is a lot more fluid than others; it can come across as me not knowing where I am going because there is not as many boundaries to what I can do. There is no need for me to limit myself to just doing t-shirts, prints or books. The thing about creating a brand is you can explore many different outcomes under that umbrella instead of limiting myself to just illustrating other peoples book or articles. Creating my own content suits me better otherwise most of the time it feels like I’m forcing my style to match up with content that it doesn’t go with.

Visiting Practitioners: Group portfolio feedback

On 20/04/2016 I went to Cake and Doodle and asked if any of the illustrators there could take a look at my portfolio and give me a bit of feedback. Most of my feedback came from Luis Gainzarain who is a Graphic Designer and comic artist from spain and Marta Gonzalez 

Luque who is a freelance photographer who also dabbles in illustration and animation.

Feedback from Luis Gainzarain

You should think a bit on the Why? What? and Where?

Why do you do the work you do? Is it self expressive? Does it have a message? Are you pursuing a stylistic ideal?

What are you going to do to convey what your work is about? What form will best convey what your work is about? What audience do you need to market your work to? (Who will appreciate what it is about).

Where can your artwork go? Where is your audience going to be? Where will your work be seen by the right people?

There isn't a right or wrong answer to these questions you just need to know what your answers are so you can take a step in the right direction.

Reflecting on the feedback

For why I create my work I would say it is primarily self expressive but I would also say I was pursuing a stylistic ideal but I have gotten to a place where I am happy with my style but I still like to play with different mediums it keeps my work fresh and exciting. 

Not all my work has a message behind it and I've come to terms with that. I think in the illustration world right now creating decorative work is frowned upon and seen as fluff in a way. But maybe I just want to create bright and cheerful work sometimes that doesn't particularly have a hard hitting message behind it, I don't think it is wrong to do. There is a Japanese principle called "ma" and I think ma can explain why I do my work the way I do. Ma is the space inbetween the action, if you want to see ma in practice Studio Ghibli is a great example. So my work which is mostly for decoration is my ma as you will, it is the break I need from my hard hitting work. In terms of studio ghibli ma comes after important parts of the story to help the information sink in and to transition to the next plot point. Ma comes in the form of mundane details for example a girl has a hard day at school lots of bizarre things happen. The ma could be she goes home and runs a bath and just goes about her normal routine before she is thrown into the next set of ordeals.

 But I do also create work that does have meaning to it, I mostly focus on mental health and opening up that conversation and making the whole subject less taboo. That work is often very introspective and it takes a lot of energy to translate it into an image.

The what for me it to make prints, to make stories and t-shirts, I basically want to make the topic of mental health as accessible as possible. The more people are exposed to it the easier it becomes to talk about it. And I want to approach my decorative work in the same way, if someone wants to wear my designs doesn't want to wear a t-shirt about mental health instead they want something a bit lighter in tone I can also supply my customers that option. My main audience is 13-25 I think the younger end of my audience will like my work for it's style and the older end will appreciate the message behind some of my pieces.

I think in terms of where I could sell or display my work I think there is quite a few pathways I can explore. Comic conventions are where I have had the most success up till now and I think with me producing t-shirt they are going to continue to be one of the best places to sell. I've had varying levels of success when it comes to selling my work locally, children and teenagers are my main buyers when I sell locally. I have recently started to see a raise in street artists taking an interest in my work and I feel like paste up's might be a good way to reach that audience. I think selling my work online could work if I concentrate on actively advertising, as of now I have had no success with it but I think that is all down to me not giving my etsy and redbubble enough exposure.

Marta Gonzalez

Sometimes you need to experiment with platforms and what you are creating, the best thing you could do is just try things to see what is a viable option or not. And I would recommend just getting a regular job first because it helps you develop as a person and helps you gain confidence.

(when I mentioned Fig Taylor and her feedback regarding my work) Even professionals can give bad advice sometimes, just because one person tells you something won't work for you doesn't mean they are right. I don't see why you couldn't do editorial illustration for more alternative magazines. Don't let one person tell you what you can or can't do.

What might be unpopular now might be popular next week or next month, trends change so don't base your decision on where you want to go with your work on what is popular right now. What is selling now might fade out of fashion in a few months, what has faded out of fashion a few mouths or years ago might have a resurgence. If it is selling even if it's not selling much keep doing it, if it isn't selling at all that's when you need to consider shaking things up a bit. Just keep doing what you love doing and keep developing it.

Reflecting on the feedback

I think Marta really helped me realise that just because my style isn't popular with art directors at the moment it doesn't mean it never will, and maybe it's not worth worrying about how popular or unpopular my style is. Sometimes you just need to go with the flow.

Other thoughts

When I mentioned Fig Taylor I quickly found the people who did know of or have encountered her have a rather low opinion of her. One woman said when she was a student Fig Taylor gave her feedback and she said it was useless to her and ended up being completely off. She said Fig had been out of the industry for too long and didn't really have much of a grasp on what is currently popular. and to take what she had to say about my work and what direction I should take it with a pinch of salt She also said Fig was the one approaching universities to do these feedback sessions not the otherway round which it's a very good sign. 

Client: Lyn Bannister

Lyn Bannister is a local art director and artist heavily involved in our annual art trail, this year she has managed to secure a piece of Banksy's Dismaland for the festival and art trail. Since she is close by I thought it's worth a shot and if I do get a response from her I will have at very least made myself known to her.

Hi Lyn,

I'm an illustration student living in New Mills. As part of my course I have been asked to contact art directors and gallery owners to get some feedback on my portfolio. Please let me know if you can help me with this. 

Thanks in advance
Sophie

19/04/2016
Lyn got back to me she said she could possibly take a look at my portfolio as long as it doesn't require her to write an essay which I reassured her that wasn't the case. So hopefully I'll be able to arrange to meet with Lyn in the next few days.

Contacting artists: Miss Wah

Miss Wah is a manga inspired street artists which I have been a loyal follower of for years and I've seen her grow from being a small artist on youtube to a successful street artist. She has a website where she sells her prints and stickers. It's been very inspiring to see a female street artist gain such an audience.

The email is quite casual since I have actually spoken to her before and she has previously given me advice on how to get into street art legally. So I thought I would contact her again since she was very helpful last time.

Hi,
as part of my course I have been asked to contact artists in a position I aspire to be in to give me a bit of feedback on my portfolio. I have a small PDF portfolio I can show you that isn't very long and won't take much time to look at. I would really appreciate it if you would take a look. I think your work is amazing I have been a follower of yours for years (from before you started doing street art) seeing you grow as an artist has been really inspiring to me, so your feedback would be really appreciated. 

Thanks in advance
Sophie

20/04/2016
Miss Wah got back to me unfortunately she is quite busy at the moment so her feedback would be after the blog deadline. I will still send my pdf portfolio to her anyways because I am very interested in what she would think of my work.

Contacting Artists: DestinyBlue

DestinyBlue is an artist I often see at the conventions I attend and occasionally sell my work at. I absolutely love her artwork and would love to be where she is in a few years time. Unfortunately she is quite hard to contact since her facebook messages are closed so I had to leave a wall post instead hoping she'll give me a business email.

Hi Destiny,

I'm a big fan of your work I'm a proud owner of one of your prints and hope to buy more in the future. At university we have been asked to contact artists who are where we aspire to be in 2-3 years time. The aim is to get some feedback on our portfolio's. If you have a business email I could send you my PDF portfolio it's only 6 pieces long so it wouldn't take up much time, so if you could spare a few minutes I would be very grateful.

Thanks in advance

Sophie (RaelDanger) 

I will update this post if and when I get a response. 

Client: Art Director Tyler Resty

This client was a bit of a serendipity thing so you won't find him on my lists of potential clients. I post a lot of my artwork on instagram and a user called Tyler Resty would keep popping up and liking my artwork so I checked his profile and it says he is an art director from New York. So I thought why not contact him? He's already expressing an interest in my artwork of his own accord so I might as well give him a try. My email to him is a lot more laid back since I think it fits the situation a bit more than going in with a very formal email.

Hi Tyler,

this is RaelDanger from instagram. My real name is Sophie Stratton and I'm an illustration student from the UK. I noticed you have been liking my artwork and as it happens I have been asked by my university to contact art directors which may be interested in my work to get some feedback on my portfolio. I have a PDF portfolio I can send you it only has 6 pieces of artwork in it so it won't take up much of your time. I would really appreciate it if you could take a look, some of it will probably look familiar to you.  Since you have been expressing an interest in my artwork anyway I thought it couldn't hurt to ask.

Hope to hear from you soon.

Sophie Stratton (raeldanger)

I will update this post if/when I get a response. 

Contacting Clients: What I have learned

Contacting clients even over email has been one of the most nerve wracking things I have had to do on this course. It's one of those things the more I have done it the easier it has become, and looking back to the first client I personally contacted (because my Dad did contact someone he has connections with on my behalf) the email I sent could have been better.

 I could have sold myself more and been more confident in my work, I could have maybe benefited by being a bit more laid back and not being so straight to the point. I have taken time to look at all of the galleries directors, aims and artwork on display and in their archives, and I have learned how to reflect that in my emails.

It has also been a lesson in rejection, currently I have had no responses but I haven't let that demotivate me if anything it has made me try harder and develop a thicker skin. I stand by my choices on who I have tried to make contact with. I don't doubt that my work would at very least be interesting to them if they would have given me a chance. But I will have to get used to the fact not everyone will give me a chance and if they do my artwork won't be of interest to everyone. It is nothing personal it is just how it is.

The problem I have found in regards to contacting the right people is that what I do is very niche and there's a limit to how many professionals I can find which may be interested in that niche. That is the nature of the beast sadly when you develop a style like mine. Call me stubborn but I'm not going to change my style just so I can have an easier time, my artistic integrity personally is the most important thing to me when it comes to creating work.

It might turn out that I get no responses whatsoever and I don't get the feedback I need. But it hasn't been in vain I have learned a lot about what I should expect and be prepared for when I leave. It may not be the lesson that was intended when this task was set but at least it is something.

Client: Hang-Up Gallery Director Ben Cotten

The hang up gallery prides itself on helping young artists, and with big names like Banksy on their roster of artists who wouldn't want these guys to look at your work. In this email I'm trying to hard sell my work a bit more while still remaining professional and polite.

Dear Ben Cotten,

I'm Sophie a BA Illustration student in my final year at MMU. As part of our course we have been asked to seek out industry professionals which may be interested in our work. I have attached a PDF portfolio to this email it contains 6 pieces of my best pieces work. If you could spare a moment to look at it and give me some feedback it would be much appreciated.

You have an amazing selection of artists such as Takashi Murakami, Invader, Dsceet, Herakut and of course Banksy. And by looking through your roster of artists I feel like my work may interest you, it's in the same vein but at the same time something a little different. Just to make clear I'm not looking to display my work only for you to have a look and see what you think.

I eagerly await your response.
Sophie Stratton (RaelDanger)


I will update this post if/when I get a response.

Client: Phil Harwood ascot studio's

Phil Harwood seems like one of the more approachable art gallery directors I have contacted, he already has some of Chris Pegg's work in his gallery which is manga influenced like my work. So that's already a good indicator that he might be interested in my style of work. With the email I sent to him I thought I would try being a little more informal and making sure he knows I have looked at the work he has on display and what he is about.

Dear Phil,

I'm Sophie a university student studying BA illustration at MMU. I am currently in my final year and we have been asked to contact gallery directors, art directors and other industry professionals to get some feedback on our portfolios. I have a PDF portfolio I could send via email it contains 6 pieces so it won't take up much of your time.

I stumbled across your gallery online and had a browse of the work you have on display and noticed you are displaying some of Chris Pegg's work and feel like my work is in a similar vein.  As an art buyer I would be interested in hearing your take on my work.

I hope to hear from you soon.
Sophie Stratton

I will update this post if /when I receive a response.

Client: Sam Thorne Director of Nottingham Contemporary

This one is pushing the boat out a bit, Sam Thorne is a very experienced as both a critic and gallery director. To be quite honest if he replies I am going to be scared of his response.  

Dear Sam Thorne,

I am Sophie a BA illustration student studying at MMU. I am currently at the end of my final year of my degree, as part of our course we have been asked to contact gallery directors and other industry professionals to give us some feedback on our portfolios. I can send my portfolio via email and it contains 6 pieces of work so it won't take up much of your time. I wanted to contact you because of the varying styles of artwork you display at Nottingham Contemporary and how the gallery is doing a fantastic job of inspiring young up and coming artists.

Kind regards
Sophie Stratton

Will update once I have received a reply.

Client: Stephen Hayles Director of the Upfest Gallery and festival

Today I contacted Stephen Hayles the Director and founder of the Upfest Festival and Gallery in Bristol. I once attended one of the Upfest festivals with my parents and wholeheartedly plan on attending again on my own. My artwork as of late has taken on an urban art feel so I thought I would try my luck.

Dear Stephen Hayles,

I'm Sophie a university student studying BA Illustration at MMU and I'm currently approaching the end of my final year of my degree. As part of our course we are required to seek advice from gallery directors and other industry professionals such as yourself. I have had the pleasure of attending one of your Upfest Festivals and was in awe at the work which was on display and I feel my work is in a similar vain. I wondered if you could take a look my portfolio and give me some feedback, it contains 6 pieces and can be sent over email and won't take up much of your time.

Kind Regards
Sophie Stratton

Will update when I have received a reply.

Client: Identity Printing Manchester

One of the clients I'm approaching is identity printing Manchester, I'm not sure weather it is above board but one of my Dads friends owns identity printing Manchester so he contacted them on my behalf.

Leo the owner created the very iconic "On the sixth day, God created MANchester" and now runs a t-shirt business selling his own and other designers work and printing t-shirts for everyday folk and designers alike. He has worked with many musical talents and with an interest in music and designing merchandise for bands this further convinced me I needed his input on my work and how it could be translated to t-shirts.

Website
http://identitymanchester.com/

I will update this post when I get a reply from Leo.

Update 17/04/16
My Dad drove past Identity Printing today to find they are now just called Identity, so it is possible they have now dropped the printing part of the business which might explain why there has been no replies since I was looking to get some t-shirt samples printed up as well as getting some feedback. But if I get any replies I will update this post but it is looking unlikely.

Client List part 2

So thinking further into my artwork and how it fits into the industry I have decided Art Directors are the wrong people for me personally to be going to. A lot of them are quite adverse to hiring anyone with a manga influenced style. So the next port of call is small independent gallery owners.

Richard Goodall Gallery

I have visited this a gallery in person and felt like my work would fit in with the other artists work. They display one of my favorite artists camilla d'errico who has inspired me a lot through out my degree.

Gallery owner Richard Goodall



Nottingham Contemporary

Looks to display a variety of work on their about us section  they say "We work to attract new, diverse audiences to contemporary art through innovative educational activities, our communications and our events." and that "Our audience is relatively young – around 50% are under 35" which is around the demographic I am aiming at.

Sam Thorne Director


ascot studios

As soon as I looked on the website I saw a manga inspired piece of artwork under the category of urban art.

Gallery Director Phil Harwood

From the website "Phil writes for a number of Arts & Culture Magazines, curates the exhibitions held at the gallery, and represents over 20 artists – including established international painters, mid-career artists & talented emerging artists based in the North West of England. Having gained the respect of international collectors and with an impressive client list here in the United Kingdom, Phil has earned his reputation as one of the most influential and successful art dealers of his generation."

Hang-Up

After searching for urban art galleries this gallery popped up and the art they display seems to be in line with what I do "an East London based contemporary art gallery located in the vibrant and bohemian neighbourhood of Stoke Newington. The gallery presents a dynamic exhibition program of fresh and forward thinking work from our roster of artists, photographers and makers. We show both young artists at the early stages of their careers alongside established names from the art world. We tie it together by seeking out and showing only those who are inherently creative, artists whom in some way break the mould from the traditional, pushing the boundaries either in terms of their work, their message or both."

Gallery Director Ben Cotten 


Upfest Gallery

"Situated on North Street, Bedminster is Bristol’s longest running urban art gallery, with the largest range of spray paint colours and Posca paint pens in Bristol. With regular exhibitions from some of the top Bristol, UK and International graffiti and street artists, the Gallery offers Bristol’s widest selection of Urban, Illustration and Contemporary artwork alongside a bespoke framing service, limited run artist t-shirts, and a fine selection of Street Art, Graffiti & Bristol books." The upfest gallery is another possibility especially since I am considering getting into selling t-shirts.

Gallery and festival Director and Founder Stephen Hayles


Identity Manchester

I have always wanted to branch out into t-shirt design since my A-levels when I printed a t-shirt (via  Identity Manchester) for one of my final pieces. I feel the time has come to revisit Identity Manchester. The owner Leo is a friend of my Dads and for what he doesn't have in qualifications in design he more than makes up with his experience.

Even though a bit unorthodox my Dad sent Leo an email on my behalf he didn't discuss this with me prior otherwise I would have contacted him myself. 



Will definitely looking into more ubran art galleries to contact.

Business card designs and considerations

I started thinking about my business cards back in February, I started by ordering a sample pack from Moo and deciding on their minicards. I loved the feel and look of the luxe minicards but because I wanted to attach a plush character (I call him Clarence) to the cards it would mean having to punch a hole. Even though I really like the luxe it would have probably been to thick to punch a hole through. So I ended up going for the original matte minicards.

Upon further feedback I have decided to match the characters bow to the colouring of the card design, and I have decided to only make 10 cards with plushies attached and to make sure the designs can hold their own.

First draft 

First Draft and Second Draft

Final Clarences (without bows)

For my final Clarences I switched the handmade pom poms out for pre-made ones, making the process a lot faster and the final outcome a lot neater.

For the cards I choose two designs from work I had already done, the design on the left was for my research project but the version put into my research project has been edited further to be a better fit. The second design is from my personal work and I added the purple to make the design fit in more with the other design.

Thoughts For Final Show

Recently I have been thinking a lot about the final show and what I want to display and I feel my uni work is just not making the cut for me personally. So I have started to produce work outside of uni that I would rather display. 

I want to display work that I genuinely enjoy making because I feel that it really shows in the finished pieces. I am setting RaelDanger up as a brand rather than just me being an illustrator and the degree show will be a good place to showcase my brand. After Fig Taylor came in I felt like I was left with very few options with where my work could take me, but after thinking about it for the past few months I have decided I want to put my artwork onto apparel. I feel like the graphic and vibrant nature of my work really lends itself to t-shirts, dresses etc.

Brands I feel that are good examples for what I would like to do is 

Iron Fist

Carries a lot of bold and vibrant designs aimed at teens and young adults.

Emily Strange

Emily Strange is a particularly good example since not only is Emily Strange a clothing brand, but they have produced comics, books, figures, plush toys, prints etc. And the brand is centred around a character called Emily Strange and her four black cats. Much like my work

"She first appeared on a sticker distributed at concerts, record stores and skate shops to promote Cosmic Debris, the clothing line founded by artist and skateboarder Rob Reger, racecar driver Matt Reed and Nathan Carrico, who designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California."

I can see how my brand could work in a similar way since my artwork is very character centric . 

Hattie Newman visit

I'll start this off by saying Hattie Newman's practice and mine have very little in common but her talk was still interesting and there were still things I took away from it.

One of the things she does that I am quite curious about is window displays, I won't go as far as say it is something I am going to do but it does interest me. She has also dabbled in animation which again is an interest but not particularly something I'm going to pursue. But she did talk about fashion which I am interested in getting into but in Hattie's case it was advertising for fashion companies where as I want to design my own fabric and design t-shirts.

Some things which inspired Hattie was the Muppets and Thunderbirds which are things I remember quite fondly from my own childhood.

She mainly does editorial stuff which Fig Taylor advised me against so a lot of what she talked about in regards to that didn't really strike a cord.

She told us when it comes to clients they like to see you are always pushing your work in new directions and that you never stop pursuing to develop further as an artist. And she stressed the importance of making connections within the industry. 

Her work was fascinating, she made her sculptures from paper each taking her weeks or months to create.

This was her design for The Queen Elizabeth Olympic Park map, she said this was one of the most challenging projects she had ever worked one because everything had to be in exactly the right place where in other projects she could get away with things being a bit inaccurate.

   

Feedback from Fig Taylor

Yesterday Fig Taylor came in to have a look at out work and suggest directions we could go in.

First she gave a talk on finding clients. She talked about having a strong style with diverse subject matter is what art directors might look for in a portfolio, if an art director can't see in your portfolio you draw cats for example they won't hire you to draw cats. She warned us against buying mailing lists of clients and sending out generic copy and paste emails because it is a fast track to being blacklisted by those clients. She told us to only target clients who you think will be interested in your work, if you are contacting a client who is the wrong fit you are basically just wasting your time.

Fig talked to us about two different illustration pathways

Mainstream which is editorial which has a fast turnover, book publishing where your designs will be heavily shaped by the retailer, and advertising which is where you can make a lot of money but it has to go through a lot of people who will demand a lot of changes.

Gift industry which more about making products like greetings cards, wrapping paper and I assume things like t-shirts and apparel etc.


Fig's Feedback

After the talk she sat down with groups of us and gave us some quick feedback on where we could go with our work.

When she got to my work I couldn't help but feel she didn't know what to really suggest, she told me that art directors don't like manga influenced styles but she didn't know why that's the case because it is rising in popularity with consumers. So pretty much editorial would be hard for me to get into but there maybe some more quirky children's magazines like Aqila I could try. She kept wavering on if my style would be a good fit for children or would be better aimed a tweens and teens.

She suggested I could try and get into character design and if I was to include some of my roughs in my portfolio but otherwise stick with finished pieces. She also suggested I could try selling my work for tattoo flash.

Her biggest suggestion was for to try and sell my work online on sites like etsy and redbubble. But she also said hardly any artists get popular selling online.

My Thoughts

I don't think Fig Taylor seemed to grasp my work and it's audience. I have most success selling to people aged 11-25 yet Fig kept telling me my work was only for children, tweens and early teens. She didn't explicitly say I should go into the gift industry even though that seems to be the obvious best fit for my work. The whole experience was very de-motivating for me but I have to keep in mind my work is a bit out there and is very niche so I can't expect everyone to understand it.

Uni project and upcoming stall

My university project 'Outside The Penthouse' is about dispelling preconceptions of the homeless.
Going straight into doing work about homeless people didn't work out very well, I found myself really hitting brick walls, thinking that my super vivid style just wouldn't fit the message I was trying to convey.

I had the idea of depicting the homeless people as monsters because a lot of people seem to adopt the attitude that they shouldn't exist and to validate this I feel people connect negative connotations to homeless people. The most common being drunks, druggies, lazy and uneducated.
I wanted to pull the carpet out from peoples feet and show them how they have been thinking about homeless people compared to how they should be viewing them.

A big challenge with this project it to keep it out of the realm of being too condescending but also try and make it so it isn't a guilt trip. Talking to members of my class they told me that most charity ads are patronizing or tell the viewer though the use of black and white that this should make them feel sad. People don't like being told what they should feel on a subject, that's the reason why differing opinions can spark arguments. I have thought at length how I can stay clear of all of these things and realized it's probably not possible to do, my priority instead has to be keeping these factors to a minimum.

People told me they would rather see something that is uplifting and that will inspire people to help rather than something gloomy which would just depress the intended audience.

My tutor recommended I step away from the theme of homelessness for a bit and focus on creating characters (which is what I enjoy doing) and that has really unblocked me creatively. Since switching the focus I have been coming up with concepts I really enjoy. The project before had become a chore but now it has become something I do for enjoyment and if I have learned anything forcing creativity rarely gives good results. Also my tutor's lecture on metaphor really helped me come up with new ways of communicating my chosen message without blocking myself off creatively.



Switching topic, I have a stall coming up in November and I am focusing on making things that are reproducible in order to keep the balance between my stall and uni work. So far I have come up with the idea of doing lino prints, I had a little look on etsy to see if anyone does pop culture inspired lino prints and found one person by the name of Chase or TheBeardedGoldfish as the shop name is called.

If there is one thing in this world I love, it is Pokemon. And Chase does very unique Pokemon lino prints (if only he shipped to the UK). I have always loved the bold look of lino prints. 

He prints them on to rice paper of different colours depending on the character in the print.

I think the boldness of a lino print would look absolutely amazing paired with a vivid watercolour background that I have recently been creating with Dr Ph Martins concentrated watercolours.

This is also something I would love to experiment with for 'Outside The Penthouse'. Maybe I could even bind them into a zine format.

The etsy shop for TheBeardedGoldfish

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This post is about three of the best pieces of advice I have been given since starting the course some of these will not be a piece of advice per say more of a turn in the right direction.

1. The zine making workshop

In the zine workshop I learned that working on pages which already had some preexisting texture or image on really help one overcome blank page anxiety or new sketchbook anxiety. I am someone who can get very hung up on their work and want every page to be perfect while in the zine the perfection is that it isn't perfect it has misspells, it has sketches done on lined paper, receipts, napkins, photocopies from things that inspired you through out. for me I think it is the perfect way to document and brainstorm (and kick a sketchbook buying addiction). There is something wonderful about making it yourself, selecting the papers and the binding. It's like having a little nugget of personality. Personally next year I want to do away with having sketchbooks and just bind my own zine style sketchbooks I think it really helped me with my process when it came to Alice's Adventures in Wonderland.

2. Be a flaneur

There are so many things you miss when you have your mind set on a destination, enjoy just taking everything in and being purposefully lost. I made another post called Ode to Manchester which really explains in depth what happened when I was being a flaneur in Manchester during my Tales of The City project. I class Manchester as my hometown over Salford and I was surprised by how much of Manchester I have never seen before despite spending a lot of time there over the years. What really grabbed me was how much of Manchester juxtaposes, I saw posh bars next to dingy alleyways and crumbling walls of old factories. Austerity and prosperity dwelling right next door to one another, I felt like if the bars could speak they would be gloating.

3. Don't be afraid to take on more than you can chew (sometimes)

I have a habit of doing very ambitious projects, I feel like a cat with nine lives just managing to pull through every time. The good thing about having ambitious projects is it keeps you engaged because you have to stay engaged or the project will crumble, it forces you to make use of all the time you have. It's stressful but seeing the final outcomes is a great feeling.