Replies which came to late

I have had a lot of problems getting feedback on my portfolio, recently I've been getting replies from the practitioners I decided to contact but they have come to late.

Miss Wah took a quick look and said she loved the use of colour in my work and how the subject matter is a mix of cute and dark.

Lyn Bannister got back to me but made no real indication that she wanted to meet me at all.

Leo from Identity Printing Manchester got back to me towards the end of last week so it didn't leave me enough time to arrange anything. But I will be going to visit him regardless because I could really use his feedback.

Visiting Practitioners: Group portfolio feedback

On 20/04/2016 I went to Cake and Doodle and asked if any of the illustrators there could take a look at my portfolio and give me a bit of feedback. Most of my feedback came from Luis Gainzarain who is a Graphic Designer and comic artist from spain and Marta Gonzalez 

Luque who is a freelance photographer who also dabbles in illustration and animation.

Feedback from Luis Gainzarain

You should think a bit on the Why? What? and Where?

Why do you do the work you do? Is it self expressive? Does it have a message? Are you pursuing a stylistic ideal?

What are you going to do to convey what your work is about? What form will best convey what your work is about? What audience do you need to market your work to? (Who will appreciate what it is about).

Where can your artwork go? Where is your audience going to be? Where will your work be seen by the right people?

There isn't a right or wrong answer to these questions you just need to know what your answers are so you can take a step in the right direction.

Reflecting on the feedback

For why I create my work I would say it is primarily self expressive but I would also say I was pursuing a stylistic ideal but I have gotten to a place where I am happy with my style but I still like to play with different mediums it keeps my work fresh and exciting. 

Not all my work has a message behind it and I've come to terms with that. I think in the illustration world right now creating decorative work is frowned upon and seen as fluff in a way. But maybe I just want to create bright and cheerful work sometimes that doesn't particularly have a hard hitting message behind it, I don't think it is wrong to do. There is a Japanese principle called "ma" and I think ma can explain why I do my work the way I do. Ma is the space inbetween the action, if you want to see ma in practice Studio Ghibli is a great example. So my work which is mostly for decoration is my ma as you will, it is the break I need from my hard hitting work. In terms of studio ghibli ma comes after important parts of the story to help the information sink in and to transition to the next plot point. Ma comes in the form of mundane details for example a girl has a hard day at school lots of bizarre things happen. The ma could be she goes home and runs a bath and just goes about her normal routine before she is thrown into the next set of ordeals.

 But I do also create work that does have meaning to it, I mostly focus on mental health and opening up that conversation and making the whole subject less taboo. That work is often very introspective and it takes a lot of energy to translate it into an image.

The what for me it to make prints, to make stories and t-shirts, I basically want to make the topic of mental health as accessible as possible. The more people are exposed to it the easier it becomes to talk about it. And I want to approach my decorative work in the same way, if someone wants to wear my designs doesn't want to wear a t-shirt about mental health instead they want something a bit lighter in tone I can also supply my customers that option. My main audience is 13-25 I think the younger end of my audience will like my work for it's style and the older end will appreciate the message behind some of my pieces.

I think in terms of where I could sell or display my work I think there is quite a few pathways I can explore. Comic conventions are where I have had the most success up till now and I think with me producing t-shirt they are going to continue to be one of the best places to sell. I've had varying levels of success when it comes to selling my work locally, children and teenagers are my main buyers when I sell locally. I have recently started to see a raise in street artists taking an interest in my work and I feel like paste up's might be a good way to reach that audience. I think selling my work online could work if I concentrate on actively advertising, as of now I have had no success with it but I think that is all down to me not giving my etsy and redbubble enough exposure.

Marta Gonzalez

Sometimes you need to experiment with platforms and what you are creating, the best thing you could do is just try things to see what is a viable option or not. And I would recommend just getting a regular job first because it helps you develop as a person and helps you gain confidence.

(when I mentioned Fig Taylor and her feedback regarding my work) Even professionals can give bad advice sometimes, just because one person tells you something won't work for you doesn't mean they are right. I don't see why you couldn't do editorial illustration for more alternative magazines. Don't let one person tell you what you can or can't do.

What might be unpopular now might be popular next week or next month, trends change so don't base your decision on where you want to go with your work on what is popular right now. What is selling now might fade out of fashion in a few months, what has faded out of fashion a few mouths or years ago might have a resurgence. If it is selling even if it's not selling much keep doing it, if it isn't selling at all that's when you need to consider shaking things up a bit. Just keep doing what you love doing and keep developing it.

Reflecting on the feedback

I think Marta really helped me realise that just because my style isn't popular with art directors at the moment it doesn't mean it never will, and maybe it's not worth worrying about how popular or unpopular my style is. Sometimes you just need to go with the flow.

Other thoughts

When I mentioned Fig Taylor I quickly found the people who did know of or have encountered her have a rather low opinion of her. One woman said when she was a student Fig Taylor gave her feedback and she said it was useless to her and ended up being completely off. She said Fig had been out of the industry for too long and didn't really have much of a grasp on what is currently popular. and to take what she had to say about my work and what direction I should take it with a pinch of salt She also said Fig was the one approaching universities to do these feedback sessions not the otherway round which it's a very good sign. 

Cake and Doodle 20/04/16

I attended Cake and Doodle again it has been awhile since I last went.

This weeks theme was Oliver Twist, I didn't really get much doodling done but I went with a friend of mine who is studying illustration at Salford university, he was previously studying animation but switched courses.

The great thing about Cake and Doodle is that it is every week, each week there's a new theme and they feature a different artist every week. They often share the work produced on facebook and twitter if you choose to tag them in your drawings. The themes are something new since they weren't doing it the last time I went, you can work to the themes, do your own thing or use the time to continue with something you are working on.

It's also a good place to get feedback on your work, since I was struggling to get replies from the clients and artists I contacted I used this as an opportunity to get some group feedback on my portfolio. This will be detailed in another post.

This week I swapped facebook details with a few of the artists so if you are trying to make contacts within the industry it is a good thing to take part in every once in awhile. I plan on attending more frequently after I finish university.

Client: Lyn Bannister

Lyn Bannister is a local art director and artist heavily involved in our annual art trail, this year she has managed to secure a piece of Banksy's Dismaland for the festival and art trail. Since she is close by I thought it's worth a shot and if I do get a response from her I will have at very least made myself known to her.

Hi Lyn,

I'm an illustration student living in New Mills. As part of my course I have been asked to contact art directors and gallery owners to get some feedback on my portfolio. Please let me know if you can help me with this. 

Thanks in advance
Sophie

19/04/2016
Lyn got back to me she said she could possibly take a look at my portfolio as long as it doesn't require her to write an essay which I reassured her that wasn't the case. So hopefully I'll be able to arrange to meet with Lyn in the next few days.

Contacting artists: Miss Wah

Miss Wah is a manga inspired street artists which I have been a loyal follower of for years and I've seen her grow from being a small artist on youtube to a successful street artist. She has a website where she sells her prints and stickers. It's been very inspiring to see a female street artist gain such an audience.

The email is quite casual since I have actually spoken to her before and she has previously given me advice on how to get into street art legally. So I thought I would contact her again since she was very helpful last time.

Hi,
as part of my course I have been asked to contact artists in a position I aspire to be in to give me a bit of feedback on my portfolio. I have a small PDF portfolio I can show you that isn't very long and won't take much time to look at. I would really appreciate it if you would take a look. I think your work is amazing I have been a follower of yours for years (from before you started doing street art) seeing you grow as an artist has been really inspiring to me, so your feedback would be really appreciated. 

Thanks in advance
Sophie

20/04/2016
Miss Wah got back to me unfortunately she is quite busy at the moment so her feedback would be after the blog deadline. I will still send my pdf portfolio to her anyways because I am very interested in what she would think of my work.

Contacting Artists: DestinyBlue

DestinyBlue is an artist I often see at the conventions I attend and occasionally sell my work at. I absolutely love her artwork and would love to be where she is in a few years time. Unfortunately she is quite hard to contact since her facebook messages are closed so I had to leave a wall post instead hoping she'll give me a business email.

Hi Destiny,

I'm a big fan of your work I'm a proud owner of one of your prints and hope to buy more in the future. At university we have been asked to contact artists who are where we aspire to be in 2-3 years time. The aim is to get some feedback on our portfolio's. If you have a business email I could send you my PDF portfolio it's only 6 pieces long so it wouldn't take up much time, so if you could spare a few minutes I would be very grateful.

Thanks in advance

Sophie (RaelDanger) 

I will update this post if and when I get a response. 

Contacting Clients: What I have learned

Contacting clients even over email has been one of the most nerve wracking things I have had to do on this course. It's one of those things the more I have done it the easier it has become, and looking back to the first client I personally contacted (because my Dad did contact someone he has connections with on my behalf) the email I sent could have been better.

 I could have sold myself more and been more confident in my work, I could have maybe benefited by being a bit more laid back and not being so straight to the point. I have taken time to look at all of the galleries directors, aims and artwork on display and in their archives, and I have learned how to reflect that in my emails.

It has also been a lesson in rejection, currently I have had no responses but I haven't let that demotivate me if anything it has made me try harder and develop a thicker skin. I stand by my choices on who I have tried to make contact with. I don't doubt that my work would at very least be interesting to them if they would have given me a chance. But I will have to get used to the fact not everyone will give me a chance and if they do my artwork won't be of interest to everyone. It is nothing personal it is just how it is.

The problem I have found in regards to contacting the right people is that what I do is very niche and there's a limit to how many professionals I can find which may be interested in that niche. That is the nature of the beast sadly when you develop a style like mine. Call me stubborn but I'm not going to change my style just so I can have an easier time, my artistic integrity personally is the most important thing to me when it comes to creating work.

It might turn out that I get no responses whatsoever and I don't get the feedback I need. But it hasn't been in vain I have learned a lot about what I should expect and be prepared for when I leave. It may not be the lesson that was intended when this task was set but at least it is something.

Client: Hang-Up Gallery Director Ben Cotten

The hang up gallery prides itself on helping young artists, and with big names like Banksy on their roster of artists who wouldn't want these guys to look at your work. In this email I'm trying to hard sell my work a bit more while still remaining professional and polite.

Dear Ben Cotten,

I'm Sophie a BA Illustration student in my final year at MMU. As part of our course we have been asked to seek out industry professionals which may be interested in our work. I have attached a PDF portfolio to this email it contains 6 pieces of my best pieces work. If you could spare a moment to look at it and give me some feedback it would be much appreciated.

You have an amazing selection of artists such as Takashi Murakami, Invader, Dsceet, Herakut and of course Banksy. And by looking through your roster of artists I feel like my work may interest you, it's in the same vein but at the same time something a little different. Just to make clear I'm not looking to display my work only for you to have a look and see what you think.

I eagerly await your response.
Sophie Stratton (RaelDanger)


I will update this post if/when I get a response.

Client: Sam Thorne Director of Nottingham Contemporary

This one is pushing the boat out a bit, Sam Thorne is a very experienced as both a critic and gallery director. To be quite honest if he replies I am going to be scared of his response.  

Dear Sam Thorne,

I am Sophie a BA illustration student studying at MMU. I am currently at the end of my final year of my degree, as part of our course we have been asked to contact gallery directors and other industry professionals to give us some feedback on our portfolios. I can send my portfolio via email and it contains 6 pieces of work so it won't take up much of your time. I wanted to contact you because of the varying styles of artwork you display at Nottingham Contemporary and how the gallery is doing a fantastic job of inspiring young up and coming artists.

Kind regards
Sophie Stratton

Will update once I have received a reply.

Client: Richard Goodall Gallery

I had to contact Richard Goodall through the galleries website, this is what I sent.


Dear Richard Goodall

I'm a student studying Illustration at MMU. I am in my final year and as part of my course I have been asked to find gallery owners to give me some feedback on my portfolio.

I have visited your gallery before and I love the collections you have and feel that my work is in a similar vain, so I knew that I had to contact you.

It won't take much of your time I could either bring my portfolio to you or attach a pdf portfolio containing 6 pieces to an email if you would prefer.

Best Regards
Sophie Stratton


I will update this post with any correspondence I receive.

Client: Identity Printing Manchester

One of the clients I'm approaching is identity printing Manchester, I'm not sure weather it is above board but one of my Dads friends owns identity printing Manchester so he contacted them on my behalf.

Leo the owner created the very iconic "On the sixth day, God created MANchester" and now runs a t-shirt business selling his own and other designers work and printing t-shirts for everyday folk and designers alike. He has worked with many musical talents and with an interest in music and designing merchandise for bands this further convinced me I needed his input on my work and how it could be translated to t-shirts.

Website
http://identitymanchester.com/

I will update this post when I get a reply from Leo.

Update 17/04/16
My Dad drove past Identity Printing today to find they are now just called Identity, so it is possible they have now dropped the printing part of the business which might explain why there has been no replies since I was looking to get some t-shirt samples printed up as well as getting some feedback. But if I get any replies I will update this post but it is looking unlikely.

Client List part 2

So thinking further into my artwork and how it fits into the industry I have decided Art Directors are the wrong people for me personally to be going to. A lot of them are quite adverse to hiring anyone with a manga influenced style. So the next port of call is small independent gallery owners.

Richard Goodall Gallery

I have visited this a gallery in person and felt like my work would fit in with the other artists work. They display one of my favorite artists camilla d'errico who has inspired me a lot through out my degree.

Gallery owner Richard Goodall



Nottingham Contemporary

Looks to display a variety of work on their about us section  they say "We work to attract new, diverse audiences to contemporary art through innovative educational activities, our communications and our events." and that "Our audience is relatively young – around 50% are under 35" which is around the demographic I am aiming at.

Sam Thorne Director


ascot studios

As soon as I looked on the website I saw a manga inspired piece of artwork under the category of urban art.

Gallery Director Phil Harwood

From the website "Phil writes for a number of Arts & Culture Magazines, curates the exhibitions held at the gallery, and represents over 20 artists – including established international painters, mid-career artists & talented emerging artists based in the North West of England. Having gained the respect of international collectors and with an impressive client list here in the United Kingdom, Phil has earned his reputation as one of the most influential and successful art dealers of his generation."

Hang-Up

After searching for urban art galleries this gallery popped up and the art they display seems to be in line with what I do "an East London based contemporary art gallery located in the vibrant and bohemian neighbourhood of Stoke Newington. The gallery presents a dynamic exhibition program of fresh and forward thinking work from our roster of artists, photographers and makers. We show both young artists at the early stages of their careers alongside established names from the art world. We tie it together by seeking out and showing only those who are inherently creative, artists whom in some way break the mould from the traditional, pushing the boundaries either in terms of their work, their message or both."

Gallery Director Ben Cotten 


Upfest Gallery

"Situated on North Street, Bedminster is Bristol’s longest running urban art gallery, with the largest range of spray paint colours and Posca paint pens in Bristol. With regular exhibitions from some of the top Bristol, UK and International graffiti and street artists, the Gallery offers Bristol’s widest selection of Urban, Illustration and Contemporary artwork alongside a bespoke framing service, limited run artist t-shirts, and a fine selection of Street Art, Graffiti & Bristol books." The upfest gallery is another possibility especially since I am considering getting into selling t-shirts.

Gallery and festival Director and Founder Stephen Hayles


Identity Manchester

I have always wanted to branch out into t-shirt design since my A-levels when I printed a t-shirt (via  Identity Manchester) for one of my final pieces. I feel the time has come to revisit Identity Manchester. The owner Leo is a friend of my Dads and for what he doesn't have in qualifications in design he more than makes up with his experience.

Even though a bit unorthodox my Dad sent Leo an email on my behalf he didn't discuss this with me prior otherwise I would have contacted him myself. 



Will definitely looking into more ubran art galleries to contact.

Business card designs and considerations

I started thinking about my business cards back in February, I started by ordering a sample pack from Moo and deciding on their minicards. I loved the feel and look of the luxe minicards but because I wanted to attach a plush character (I call him Clarence) to the cards it would mean having to punch a hole. Even though I really like the luxe it would have probably been to thick to punch a hole through. So I ended up going for the original matte minicards.

Upon further feedback I have decided to match the characters bow to the colouring of the card design, and I have decided to only make 10 cards with plushies attached and to make sure the designs can hold their own.

First draft 

First Draft and Second Draft

Final Clarences (without bows)

For my final Clarences I switched the handmade pom poms out for pre-made ones, making the process a lot faster and the final outcome a lot neater.

For the cards I choose two designs from work I had already done, the design on the left was for my research project but the version put into my research project has been edited further to be a better fit. The second design is from my personal work and I added the purple to make the design fit in more with the other design.

Cake and Doodle 17/02/16

After the Chris Madden, Barney Ibbotson and Emma Reynolds talk (which will be detailed in my next post) I looked into Draw Northwest and some of the other artistic gatherings which take place in Manchester, this lead me to Cake and Doodle.

This week I decided I would attend the Cake and Doodle gathering. It takes place every Wednesday at Ziferblat on Edge Street at 7:30pm, Ziferblat is a unique venue in the fact that tea, coffee, cake, soft drinks, juice, biscuits, cereal etc is free you are charged based on how much time you spend. The rate is 6p a minute so that's £3.60 an hour. So if you are planning on attending keep in mind you will be charged for your time spent.

The gathering is a good way to make industry contacts in fact one of the women who attended works with Emma Reynolds. It's a very open environment and you will often be asked what you are working on and given advice and critique if you express you are open to it. It's a very relaxed and friendly atmosphere. And in addition it's a great way to find out about exhibitions and events around Manchester and it isn't just limited to illustration. Through this weeks Cake and Doodle I learned about O!PLA 2015 which is a night of polish animation on Friday 4th March 7:30 -9:30pm at Ada house, 77 Thompson Street, Manchester. It requires a ticket since seats are limited.

I would definitely recommend attending Cake and Doodle not many attend every week so just come along if you happen to have a free evening.

Hattie Newman visit

I'll start this off by saying Hattie Newman's practice and mine have very little in common but her talk was still interesting and there were still things I took away from it.

One of the things she does that I am quite curious about is window displays, I won't go as far as say it is something I am going to do but it does interest me. She has also dabbled in animation which again is an interest but not particularly something I'm going to pursue. But she did talk about fashion which I am interested in getting into but in Hattie's case it was advertising for fashion companies where as I want to design my own fabric and design t-shirts.

Some things which inspired Hattie was the Muppets and Thunderbirds which are things I remember quite fondly from my own childhood.

She mainly does editorial stuff which Fig Taylor advised me against so a lot of what she talked about in regards to that didn't really strike a cord.

She told us when it comes to clients they like to see you are always pushing your work in new directions and that you never stop pursuing to develop further as an artist. And she stressed the importance of making connections within the industry. 

Her work was fascinating, she made her sculptures from paper each taking her weeks or months to create.

This was her design for The Queen Elizabeth Olympic Park map, she said this was one of the most challenging projects she had ever worked one because everything had to be in exactly the right place where in other projects she could get away with things being a bit inaccurate.