Manufacturer List

Since I'm creating a brand a client list wasn't really what I needed to do, instead I was advised to a list on Manufacturers.

Clothing 

sublab
sublab is a uk based printing company they produce all over print t-shirts which I have noticed are getting more popular lately. I personally love the look of all over prints. The prices start from £26 for 1 and £18 each if you are ordering 26-50 t-shirts. They also offer neck label printing for 25p per t-shirt. They have templates for both photoshop and illustrator on the website making the design process easier. They also do standard t-shirt printing starting at £24 per t-shirt.

identity manchester
I'm not 100% sure they are still up and running but they do/did t shirts, hoodies, shirts, hats, bags and other clothing. I have used Identity before back in A level and my Dad is friends with the owner.

Rapanui Factory
Offers screenprinted t-shirts (which I could do in college anyway) and digitally printed t-shirts. They also do embroidery but there is a local place I could go to get that done.

They also own a site called Teemill which functions like Redbubble but I think you get a bigger cut of the profits.

Headmasters Embroidery & Schoolwear
Local company going to them would help support the local economy and keep businesses like this up and running. I have seen patches made by them and they are just as good quality as any other company. The website might look naff but they get the job done.

stockingshock
I have personally had a piece of clothing made by Stockingshock and it is fantastic quality. StockingShock is an British Gothic and Lolita brand, based in the English Midlands. On the website they say "All our regular designs are tweakable- i.e. if you don't like one feature you can swap it for another, or add some optional extras. Hardcore individualists can select the 'Custom' option and build an entirely one-off piece. You can also supply your own fabric; if doing so, please mention the fabric type (ie. fibre content, such as poly- cotton, wool etc. or a brief description of the fabric if you aren't sure of its composition) and width, and we will advise you of the amount needed."
They also offer custom designs at a discount if you supply your own fabric.

sewport
London based "SEWPORT helps the fashion industry with clothing production capabilities.

We make sure designers and brands don’t get held back because of lack of machinery and labour to produce clothes". They do long runs and short runs, they cover everything I would need help with. They can work from a sketch and design the pattern and go through every step of the manufacturing process.

Fabric

surface pattern print
100% UK based "create your customised fabric and wallpapers with no minimum meterage". "Student discounts available please get in touch for your unique discount code". Silk, Cotton & Polyester Fabrics from £15.99 per metre. They also print wallpaper which would be nice if you had a booth at a trade show or something similar, wallpaper starts at £19.99 per metre.

lacunapress
Based in Gloucestershire, next working day despatch, create your own fabric starting at £10.00 a meter, they advertise that their fabrics are created with environmentally friendly inks and processes. They have a wide range of fabrics to choose from.

printmepretty
Uk based, only seems to print on 195gsm plain cotton and doesn't have any price lists on the site.

citrus rain
Manchester based they produce towels, tablecloths, cushions, blinds, wallpaper, fabric etc. They offer a large variety of printed fabrics and they have pictures on the site so you can see which are better for colour and what the texture is like. Slower turnaround than some of the other companies.

Prints and Other

dstudio
UK based, offers prints on Hahnemuhle Bamboo paper which is more environmentally friendly, I have ordered samples from this company and the Bamboo paper is really nice and is great for coloured pieces. I've made a whole separate blog post on this company and the samples will be in my Ideas and research book which I'll hand in with the rest of my work.

beespokeprint.
UK Based small scale printing company which specialises in creating stock for conventions they do prints, holographic prints, stickers, holographic stickers, printed portfolios, custom sketchbooks etc. Sadly they often have to close shop to work on orders especially around convention times so the shop is closed at the moment because of the up coming London MCM. I have spoken to the owner before and she did say if you were doing a convention she was also going to be at she would bring your stock with her so you don't have to transport it.

jimiagency
Not UK based but I am including it because it has options I can't find elsewhere.They are based in South Korea which would mean I have to consider customs charges and handling fees. They can get designs printed on clear acrylic, card wallets (the kind you would carry a bus pass in), memopads, stamps, washi tape etc. I'm particularly interested in the memopads, stamps and washi tape. I think I have purchase washi tape which was produced through this company and the quality is excellent.

zap creatives
UK based company they do custom acrylic charms for jewelry, zippers, phone charms, shoes. They also do things like badges, papercraft models, phone covers, posters, greeting cards, stickers, wall mirrors, clocks, cupcake toppers, tea light holders etc.

Hopes and fears

In this blog post I will be talking about some of my hopes for what I want to achieve post degree and some of the fears I have.

Unlike some of the others on my course my aim isn’t to go into editorial illustration, instead I’m building a brand which has been the goal even before I took this degree. The course has helped me come up with new ways to do this and has also let me see what alternative paths I could have taken. It sounds like I’m just set in my ways but I can tell you I have given each avenue suggested to me plentiful consideration. I have come to the conclusion building my own brand is the best way to get to get my work to its intended audience and maintain my artistic integrity while doing so. With my style of working I can’t wait around for art directors see that my style does have a place in their publications.

 One of my hopes is that I will become a better salesperson; it’s something I will need to work on. The course has helped me build confidence in my work, now I just need to become more socially confident. One of my fears is I could set up my brand in the wrong way since I don’t know much in terms of registering a business and how small businesses are taxed. To remedy this fear I intend to take a short course in business to help me market and properly set up my brand, since I’m not going down a more traditional illustration route there are gaps in my knowledge that need to be filled.

The course has also helped me step out of my comfort zone before I would have been hesitant to email people but now I find it a lot easier and know that the skill will be necessary to contact stockists.  Due to my anxiety I would often catastrophize things like sending an email or asking someone to give me feedback on my work but through repetition it’s getting easier. This takes me onto a fear of mine I’m afraid my anxiety will get in the way of potential opportunities, there are techniques I have learned to help with my anxiety through the past few years which will hopefully help me in this regard.

Another hope of mine is that through my brand I can help de-stigmatize mental illness and work with mental health charities to help fund services for people suffering from mental illness and raise awareness of what people can do to help those who struggle with mental illness. Mental health is a subject I have often brought forth in my practice and I fully intend to continue to do that outside of university.

I think a lot of people leaving art and design courses have a fear of getting sucked into jobs not related to their preferred field, I can say that in my case I’m not scared of having to pick up a day job to support what I want to do. If anything I’m actually looking forward to having that experience. I don’t think I will ever be able to stop making work which is why I don’t feel threatened by having to do other things to get by. Being an illustrator is not a stable job which scared me a lot at the beginning but I’m not limited to just being an illustrator. With that I don’t fear failure because I will never stop trying and that’s the only true way to fail.

The fear I have had is that my direction is a lot more fluid than others; it can come across as me not knowing where I am going because there is not as many boundaries to what I can do. There is no need for me to limit myself to just doing t-shirts, prints or books. The thing about creating a brand is you can explore many different outcomes under that umbrella instead of limiting myself to just illustrating other peoples book or articles. Creating my own content suits me better otherwise most of the time it feels like I’m forcing my style to match up with content that it doesn’t go with.

Final show considerations

I've been thinking more on how I want to brand myself, while looking at places to get my work printed I stumbled across dStudio which is a printing and framing service which offers bamboo paper which is more environmentally friendly www.digitalprintdesign.co.uk/papers/. 

There is also a 20% discount on getting your work printed on Hahnemuhle Bamboo 290gsm paper which is a nice incentive. It says on the website it is especially good for vibrant colours so it should be perfect for my work. 

Client: Art Director Tyler Resty

This client was a bit of a serendipity thing so you won't find him on my lists of potential clients. I post a lot of my artwork on instagram and a user called Tyler Resty would keep popping up and liking my artwork so I checked his profile and it says he is an art director from New York. So I thought why not contact him? He's already expressing an interest in my artwork of his own accord so I might as well give him a try. My email to him is a lot more laid back since I think it fits the situation a bit more than going in with a very formal email.

Hi Tyler,

this is RaelDanger from instagram. My real name is Sophie Stratton and I'm an illustration student from the UK. I noticed you have been liking my artwork and as it happens I have been asked by my university to contact art directors which may be interested in my work to get some feedback on my portfolio. I have a PDF portfolio I can send you it only has 6 pieces of artwork in it so it won't take up much of your time. I would really appreciate it if you could take a look, some of it will probably look familiar to you.  Since you have been expressing an interest in my artwork anyway I thought it couldn't hurt to ask.

Hope to hear from you soon.

Sophie Stratton (raeldanger)

I will update this post if/when I get a response. 

Contacting Clients: What I have learned

Contacting clients even over email has been one of the most nerve wracking things I have had to do on this course. It's one of those things the more I have done it the easier it has become, and looking back to the first client I personally contacted (because my Dad did contact someone he has connections with on my behalf) the email I sent could have been better.

 I could have sold myself more and been more confident in my work, I could have maybe benefited by being a bit more laid back and not being so straight to the point. I have taken time to look at all of the galleries directors, aims and artwork on display and in their archives, and I have learned how to reflect that in my emails.

It has also been a lesson in rejection, currently I have had no responses but I haven't let that demotivate me if anything it has made me try harder and develop a thicker skin. I stand by my choices on who I have tried to make contact with. I don't doubt that my work would at very least be interesting to them if they would have given me a chance. But I will have to get used to the fact not everyone will give me a chance and if they do my artwork won't be of interest to everyone. It is nothing personal it is just how it is.

The problem I have found in regards to contacting the right people is that what I do is very niche and there's a limit to how many professionals I can find which may be interested in that niche. That is the nature of the beast sadly when you develop a style like mine. Call me stubborn but I'm not going to change my style just so I can have an easier time, my artistic integrity personally is the most important thing to me when it comes to creating work.

It might turn out that I get no responses whatsoever and I don't get the feedback I need. But it hasn't been in vain I have learned a lot about what I should expect and be prepared for when I leave. It may not be the lesson that was intended when this task was set but at least it is something.

Client: Sam Thorne Director of Nottingham Contemporary

This one is pushing the boat out a bit, Sam Thorne is a very experienced as both a critic and gallery director. To be quite honest if he replies I am going to be scared of his response.  

Dear Sam Thorne,

I am Sophie a BA illustration student studying at MMU. I am currently at the end of my final year of my degree, as part of our course we have been asked to contact gallery directors and other industry professionals to give us some feedback on our portfolios. I can send my portfolio via email and it contains 6 pieces of work so it won't take up much of your time. I wanted to contact you because of the varying styles of artwork you display at Nottingham Contemporary and how the gallery is doing a fantastic job of inspiring young up and coming artists.

Kind regards
Sophie Stratton

Will update once I have received a reply.

Client: Stephen Hayles Director of the Upfest Gallery and festival

Today I contacted Stephen Hayles the Director and founder of the Upfest Festival and Gallery in Bristol. I once attended one of the Upfest festivals with my parents and wholeheartedly plan on attending again on my own. My artwork as of late has taken on an urban art feel so I thought I would try my luck.

Dear Stephen Hayles,

I'm Sophie a university student studying BA Illustration at MMU and I'm currently approaching the end of my final year of my degree. As part of our course we are required to seek advice from gallery directors and other industry professionals such as yourself. I have had the pleasure of attending one of your Upfest Festivals and was in awe at the work which was on display and I feel my work is in a similar vain. I wondered if you could take a look my portfolio and give me some feedback, it contains 6 pieces and can be sent over email and won't take up much of your time.

Kind Regards
Sophie Stratton

Will update when I have received a reply.

Client: Identity Printing Manchester

One of the clients I'm approaching is identity printing Manchester, I'm not sure weather it is above board but one of my Dads friends owns identity printing Manchester so he contacted them on my behalf.

Leo the owner created the very iconic "On the sixth day, God created MANchester" and now runs a t-shirt business selling his own and other designers work and printing t-shirts for everyday folk and designers alike. He has worked with many musical talents and with an interest in music and designing merchandise for bands this further convinced me I needed his input on my work and how it could be translated to t-shirts.

Website
http://identitymanchester.com/

I will update this post when I get a reply from Leo.

Update 17/04/16
My Dad drove past Identity Printing today to find they are now just called Identity, so it is possible they have now dropped the printing part of the business which might explain why there has been no replies since I was looking to get some t-shirt samples printed up as well as getting some feedback. But if I get any replies I will update this post but it is looking unlikely.

Business card designs and considerations

I started thinking about my business cards back in February, I started by ordering a sample pack from Moo and deciding on their minicards. I loved the feel and look of the luxe minicards but because I wanted to attach a plush character (I call him Clarence) to the cards it would mean having to punch a hole. Even though I really like the luxe it would have probably been to thick to punch a hole through. So I ended up going for the original matte minicards.

Upon further feedback I have decided to match the characters bow to the colouring of the card design, and I have decided to only make 10 cards with plushies attached and to make sure the designs can hold their own.

First draft 

First Draft and Second Draft

Final Clarences (without bows)

For my final Clarences I switched the handmade pom poms out for pre-made ones, making the process a lot faster and the final outcome a lot neater.

For the cards I choose two designs from work I had already done, the design on the left was for my research project but the version put into my research project has been edited further to be a better fit. The second design is from my personal work and I added the purple to make the design fit in more with the other design.

Context and Style Clash

I have found throughout my degree I find it really difficult to gel both context and my practice into my projects.

I'm passionate about what I try to do with my artwork ie tackling difficult subjects such as homelessness and mental health but my style which I am equally passionate about more often than not doesn't fit the subject in trying to tackle.

This has been the second project in a row where I have felt like I'm forcing the two together when they just don't fit. Part of me wants to throw in the towel and create fake band posters or just something a bit less socially driven and more interest driven.

Feedback from Fig Taylor

Yesterday Fig Taylor came in to have a look at out work and suggest directions we could go in.

First she gave a talk on finding clients. She talked about having a strong style with diverse subject matter is what art directors might look for in a portfolio, if an art director can't see in your portfolio you draw cats for example they won't hire you to draw cats. She warned us against buying mailing lists of clients and sending out generic copy and paste emails because it is a fast track to being blacklisted by those clients. She told us to only target clients who you think will be interested in your work, if you are contacting a client who is the wrong fit you are basically just wasting your time.

Fig talked to us about two different illustration pathways

Mainstream which is editorial which has a fast turnover, book publishing where your designs will be heavily shaped by the retailer, and advertising which is where you can make a lot of money but it has to go through a lot of people who will demand a lot of changes.

Gift industry which more about making products like greetings cards, wrapping paper and I assume things like t-shirts and apparel etc.


Fig's Feedback

After the talk she sat down with groups of us and gave us some quick feedback on where we could go with our work.

When she got to my work I couldn't help but feel she didn't know what to really suggest, she told me that art directors don't like manga influenced styles but she didn't know why that's the case because it is rising in popularity with consumers. So pretty much editorial would be hard for me to get into but there maybe some more quirky children's magazines like Aqila I could try. She kept wavering on if my style would be a good fit for children or would be better aimed a tweens and teens.

She suggested I could try and get into character design and if I was to include some of my roughs in my portfolio but otherwise stick with finished pieces. She also suggested I could try selling my work for tattoo flash.

Her biggest suggestion was for to try and sell my work online on sites like etsy and redbubble. But she also said hardly any artists get popular selling online.

My Thoughts

I don't think Fig Taylor seemed to grasp my work and it's audience. I have most success selling to people aged 11-25 yet Fig kept telling me my work was only for children, tweens and early teens. She didn't explicitly say I should go into the gift industry even though that seems to be the obvious best fit for my work. The whole experience was very de-motivating for me but I have to keep in mind my work is a bit out there and is very niche so I can't expect everyone to understand it.